Idol Eyes Australia is a part of Iris Optical Co; a business with over 64 years’ experience in prescription eyewear, helping people see.
Established in 1950 and home of the world’s first baby sunglasses in 1987. Proudly Australian owned.
Idol Eyes specializes on eyewear for babies, toddlers and young children. They are world’s leading authority in children’s eyewear and Australia’s largest school sunglasses supplier.
Idol Eyes sunglasses are available for babies to teens. Their babies sunglasses have a soft rubber frame for comfort and a headband to keep them in place. They provide 100% UV protection, have a three year guarantee and come complete with a microfibre case.
This is our story:
1950 Started business as “Iris Optical Co; Pty Ltd” an Australian family owned optical company making prescription eyewear. Helping people to see. Quickly adding adult sunglasses to help prevent UV related eye diseases.
1960 Commenced making children’s sunglasses.
1987 Realized that the most important time to protect eyes against UV rays is between birth and 5 years old. So formed “Idol Eyes Australia” a company committed to children’s eye care. And made the world’s first baby sunglasses, “Baby Wrapz”.
1990 Exporting commenced.
1997 First international exhibition at the Hong Kong Optical Show. Started exporting to Spain, Italy, Russia, Singapore, Canada, Hong Kong, and a number of other countries.
2011 Made the world’s first convertible baby sunglasses, “Baby Wrapz 2”.
2013 Started exporting to China and exhibited at CBME – Shanghai, China with Austrade. Later that year exhibited at ABC Kids – Las Vegas, USA.
2014 Exhibited at Kind + Jugend – Cologne, Germany. Exporting grew to over 50 countries.
2017 Celebrating 30 years of success with the launch of the world’s first premature baby sunglasses “Premy Wrapz”. Exporting grew to over 65 countries.
Idol Eyes Phils. is exclusively distributed by Gigantix Inc.